![Josie Scotchmer](https://images.ctfassets.net/y6oq7udscnj8/3jN1mhbMOxIsFN1hSLKkUl/d33f7c270251542d75150861681d4efd/Screen-Shot-2016-07-28-at-09.39.17.png?w=197&h=192&q=50&fm=png)
Author
Josie Scotchmer
Josie Scotchmer was the UK Marketing Manager at Sinch Mailjet. She's a seasoned marketer with a many years of experience in email marketing strategies. She writes about tips and best practices to help senders make the most of their email programs.
Latest stories by Josie Scotchmer
![Hermes and two other Gods celebrate with fireworks](https://images.ctfassets.net/y6oq7udscnj8/4IkaiHTvkSFbBCQqFaYwsN/6dfb8a6863b4ad2889984d81bd157ce5/Holiday_Season_4_-_Version_4.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Email best practices
3 min
Email: The Trends To Come In 2018
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![Hermes presents stats to two Goddesses](https://images.ctfassets.net/y6oq7udscnj8/3hmx827RgDUJa3VEJJ2JRd/e1f2314be0bbef704c17300ca55b9c44/Statistics_4_-_Version_1.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Email best practices
1 min
How transactional email problems impact customer loyalty: A research report
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![Hermes is delivering letters to a Goddess in the street](https://images.ctfassets.net/y6oq7udscnj8/338tLvOhPTbGiqwdNAJRs2/b777a7c20352e4993080b43ee982600b/Deliverability_7_-_Version_2.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Email best practices
4 min
The myths of switching email service provider
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![Hermes and another goddess choose emoticons](https://images.ctfassets.net/y6oq7udscnj8/6JbG2N7MJCnBO5o6Opp60r/b8e80a76b9924b483b555f3de1c241b1/Email_Marketing_5_-_Version_7.png?w=2048&h=960&q=50&fm=png)
Email best practices
2 min
Infographic: Mailjet celebrates World Emoji Day
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![Hermes reads while a Goddess delivers justice on some books](https://images.ctfassets.net/y6oq7udscnj8/6q0gAzRvagqr2GZqX0sLsY/3e87cd2bace941a19a6050c212f2a518/Security___Data_protection_2_-_Version_7.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Email best practices
1 min
General election UK: A Mailjet scorecard
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![Hermes reading a book while Hera judges.](https://images.ctfassets.net/y6oq7udscnj8/5BKxQOeExbcnwLHu2tG6zv/2351c374df0d8402590979d5375d70a7/Security___Data_protection_2_-_Version_6.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Email best practices
1 min
GDPR - right side of automation: A research report
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![Hermes and a God hang from a cable in front of some locks](https://images.ctfassets.net/y6oq7udscnj8/2v1bZuNEITT3yl5sP6iSMv/f59e6ccca12519b6e712b9335966168c/Security___Data_protection_3_-_Version_2.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Product
3 min
What makes Mailjet a secure email solution?
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![Three Gods hang up some spheres](https://images.ctfassets.net/y6oq7udscnj8/1fjicleYETlTvAWdArnY3A/e6938853623d15ca0c743ca5b3f454a2/Integrations_5_-_Version_1.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Email best practices
1 min
Power your customer experience with email: A Mailjet webinar
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![Hermes and Zeus have a chat next to a laptop](https://images.ctfassets.net/y6oq7udscnj8/2bE2eCNIlMQ6YXetbYFjtr/0b92b1ffefff1d0de38ed37292519205/Statistics_1_-_Version_1.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Email best practices
1 min
Email innovations for the next 5 years: A research report
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![Security___Data_protection_2_-_Version_4](https://images.ctfassets.net/y6oq7udscnj8/1YF5hTkCnYzkcmBi3vuwbu/3267b5d50175f185315954b3be76e960/Security___Data_protection_2_-_Version_4.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Email best practices
5 min
Latest US data protection news: What does it mean for you?
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![Hermes and a Goddess look at a screen](https://images.ctfassets.net/y6oq7udscnj8/4waMeNOMHz5Dxvlhnrt4Ae/e957840b6c55e5c46f04c21163dccabc/Email_Marketing_2_-_Version_3.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Email best practices
2 min
Infographic: Curiosity killed the marketer (and their subject lines)
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![Goddesses chatting, Hermes Holding a dog](https://images.ctfassets.net/y6oq7udscnj8/2iSyfvrR4V1gTDyFFRAosE/9288197f56696b3489029be6430ac6f1/Culture_1_-_Version_2.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Marketing
5 min
Are marketers forgetting younger generations act differently?
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