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Josie Scotchmer

Author

Josie Scotchmer

Josie Scotchmer was the UK Marketing Manager at Sinch Mailjet. She's a seasoned marketer with a many years of experience in email marketing strategies. She writes about tips and best practices to help senders make the most of their email programs.

Latest stories by Josie Scotchmer

Hermes on the desk reading to a duck

Marketing

3 min

Tackling ‘The Coding Gap’, one integration at a time...

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Hermes presents stats to Zeus

Marketing

1 min

Marketing to the over 55s: A research report

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Goddesses chatting, Hermes Holding a dog

Marketing

5 min

Are marketers forgetting younger generations act differently?

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Hermes and a Goddess analyse stats on a screen

Marketing

1 min

Addressing the Coding Gap: A research report

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Hermes and a Goddess shake hands next to a one way sign

Email best practices

1 min

Consumers reveal how brands are missing the communication mark: A research report

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Hermes in London

Email best practices

3 min

What does Brexit mean for UK marketers?

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Hermes hiding behind Hera and the three headed dog

Email best practices

6 min

What is Safe Harbor and how will it affect your business?

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Hermes is delivering letters to a Goddess in the street

Email best practices

4 min

The myths of switching email service provider

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Hermes presents stats to two Goddesses

Email best practices

1 min

How transactional email problems impact customer loyalty: A research report

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Hermes and Zeus have a chat next to a laptop

Email best practices

1 min

Email innovations for the next 5 years: A research report

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Gods lighting the Christmas tree

Email best practices

1 min

Waitrose holds title for strongest Christmas email campaign

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Hermes and two other Gods celebrate with fireworks

Email best practices

3 min

Email: The Trends To Come In 2018

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