Latest stories by Mary Dolan
![Hermes holding big magnet in front of globe](https://images.ctfassets.net/y6oq7udscnj8/12gkEsqY5ZHYoXEfjbVkxE/8509083152acf63913badeac946083b9/Email_Marketing_1_-_Version_2.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Email best practices
14 min
Optimizing your global strategy with email localization
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![Hermes and Zeus have a chat next to a laptop](https://images.ctfassets.net/y6oq7udscnj8/2bE2eCNIlMQ6YXetbYFjtr/0b92b1ffefff1d0de38ed37292519205/Statistics_1_-_Version_1.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Marketing
12 min
Boost your conversion rate with these 7 strategies
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![Hermes creating grafic in front of the red mailbox](https://images.ctfassets.net/y6oq7udscnj8/6en0TAwJcaKYEbHUeRu4wf/f0ceb19114bed2147f72ddad7769c458/Email_Marketing_4_-_Version_2.png?w=2048&h=960&q=50&fm=png)
Email best practices
7 min
Getting close to your audience using empathetic emails
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![Deliverability_1_-_Version_4](https://images.ctfassets.net/y6oq7udscnj8/4YdVfcb0L2f9V2nhBOgF4W/5e6bcd37765bbadfcc13f35552250132/Deliverability_1_-_Version_4.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Deliverability
7 min
Sunset policies in your email program
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![Hermes asking for directions](https://images.ctfassets.net/y6oq7udscnj8/uXPgDLNAueNVmtH49ZGvz/d0e784050eef6ea2753204ab26ef9d93/Deliverability_3_-_Version_3.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Email best practices
6 min
How can marketers prepare for Apple Mail Privacy Protection?
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![Hermes and Hera looking at the globe](https://images.ctfassets.net/y6oq7udscnj8/39SuQUItB0gJf5Dwcovq89/3764fabc531db6f37a5e83182f803f30/Email_Marketing_5_-_Version_6.png?w=2048&h=960&q=50&fm=png)
Email best practices
2 min
Spinning the globe: Email engagement habits around the globe
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![Hermes protecting the door](https://images.ctfassets.net/y6oq7udscnj8/eMiFnxV47Bc3YtOQA4OFA/419d88fe8ffd78aa12ff5a1f81670ad3/Security___Data_protection_1_-_Version_7.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Email best practices
6 min
Data compliance survey: How seriously are businesses taking data privacy laws?
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![Hermes takes a picture of a Goddess sitting on the stats in front of some circles](https://images.ctfassets.net/y6oq7udscnj8/4swYnliAOVjk9dW8GnIVgO/64907b3768786ef6855e57c0762d9f6f/Stats_1_-_Version_2.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Email best practices
10 min
How the COVID-19 pandemic has changed emailing
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![Hermes and a Goddess look at a screen](https://images.ctfassets.net/y6oq7udscnj8/4waMeNOMHz5Dxvlhnrt4Ae/e957840b6c55e5c46f04c21163dccabc/Email_Marketing_2_-_Version_3.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Email best practices
10 min
The top email clients and apps of 2021
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![Hermes and a Goddess rehearse in front of people](https://images.ctfassets.net/y6oq7udscnj8/7rMaf1Ym3P0dJjkXNoldXC/b6b6988d094d86242a7f894ec8dd1f75/Email_Marketing_3_-_Version_7.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Email best practices
9 min
The path to email engagement in 2021: Key learnings
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![Hermes creating grafic in front of the red mailbox](https://images.ctfassets.net/y6oq7udscnj8/6en0TAwJcaKYEbHUeRu4wf/f0ceb19114bed2147f72ddad7769c458/Email_Marketing_4_-_Version_2.png?w=2048&h=960&q=50&fm=png)
Marketing
9 min
The benefits of psychographics in your marketing strategy
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![Hermes and two other gods share stats on a table](https://images.ctfassets.net/y6oq7udscnj8/15Nz7rPiAl6vl8OP4yUI1a/e8c32f9218aae61dc96d5584c8eab948/Stats_3_-_Version_3.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Marketing
13 min
How to craft an awesome content marketing strategy
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