Latest stories by Phil Adams
![Hermes writing in front of laptop](https://images.ctfassets.net/y6oq7udscnj8/3mkXZ2H4WSqLzeX4Rz6WR5/766655037434fb21e7be39dd36efa326/Email_Marketing_2_-_Version_10.png?w=2048&h=960&q=50&fm=png)
Email best practices
11 min
Captivating customer attention with email personalization
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![Hermes sitting on a bench with a laptop](https://images.ctfassets.net/y6oq7udscnj8/5oDDHBIR2D5KdGMq5Nulis/2681e1ef42f957279301e5f67da6a490/Email-Marketing-18-ChatGPT.png?w=2048&h=960&q=50&fm=png)
Email best practices
16 min
The power and limitations of using ChatGPT for email marketing
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![A god and a goddess with puzzle pieces](https://images.ctfassets.net/y6oq7udscnj8/qlqc7XXP790TGelv2Gtum/a5b76825444efa9d38c8ec60484b3b57/Integrations_2_-_Version_9.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Email best practices
21 min
How to build your email list: The ultimate guide
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![Hermes chasing a car in front of a Utah billboard](https://images.ctfassets.net/y6oq7udscnj8/4mlfVcIXnAMlGn46V4Szd8/19fe3290341be53786eae4c37f699182/blog-car-billboard.png?w=2048&h=960&q=50&fm=png)
Marketing
8 min
Top lifecycle marketing strategies to optimize your customer journey
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![Hermes sitting in a cafe with his laptop.](https://images.ctfassets.net/y6oq7udscnj8/6NvJd7arcusN0AKWg3M05B/9370f70be0178f135e07a8ee8bd411f5/MJ-blog-writing-email-copy.png?w=1080&h=715&q=50&fm=png)
Email best practices
10 min
The ultimate guide to high-converting email copywriting
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![Hermes paints Hera](https://images.ctfassets.net/y6oq7udscnj8/6h93Dc0Jxyascr1LQ57u58/6e8b3d616b2f08c596e63f309870a289/Email_Design_4_-_Version_2.png?w=2048&h=960&q=50&fm=png)
Email best practices
7 min
Quickly create stunning email templates with these 7 essential design tools
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![Hermes and Artemis bake a cake in a kitchen.](https://images.ctfassets.net/y6oq7udscnj8/5estOfrbNt8JCiQz2M2SoP/4f8fbd4d935f8567237a71eac79c690d/IG-MJ-The-ultimate-newsletter-design-recipe-THUMB.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Email best practices
13 min
How to create the perfect newsletter design
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![Hermes and another goddess choose emoticons](https://images.ctfassets.net/y6oq7udscnj8/6JbG2N7MJCnBO5o6Opp60r/b8e80a76b9924b483b555f3de1c241b1/Email_Marketing_5_-_Version_7.png?w=2048&h=960&q=50&fm=png)
Email best practices
6 min
The 4 best ways to use emojis to optimize email subject lines
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![Hermes and a Goddess look at some statistics on a screen](https://images.ctfassets.net/y6oq7udscnj8/6LG97YTbmFqM0DCIbT9tNO/a52a2ca721f5f482e4dc4bf6a915a6ad/Statistics_2_-_Version_1.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Email best practices
13 min
Email marketing metrics: What do they tell you?
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![Hermes and Hera with paper airplane](https://images.ctfassets.net/y6oq7udscnj8/36BgOeCGxYurnmtihlsTGm/5770198cc8f8cfbaae6d432676613dc8/Email_Marketing_5_-_Version_1.png?w=2048&h=960&q=50&fm=png)
Email best practices
12 min
10 common email marketing mistakes to avoid in your campaign
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![Hermes and a Goddess get ready to paint](https://images.ctfassets.net/y6oq7udscnj8/6sjDpPNyvSP6oL0ZYH1x35/b47014674169d7729964462d1b72a349/Email_Design_2_-_Version_7.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Email best practices
9 min
How to add and send animated GIFs in emails
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![Hermes and a Goddess paint a wall with brushes](https://images.ctfassets.net/y6oq7udscnj8/7AuGcxtQwDUGahLtKdlWiw/d50419a3a25fae7d8626c24b991c497b/Email_Design_3_-_Version_5.png?w=2048&h=960&q=50&fm=png)
Email best practices
10 min
How to create eye-catching newsletters in 8 easy steps
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