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Phil Adams

Author

Phil Adams

Philip Adams was a Sr. Content Marketing Specialist at Sinch Mailjet. He curated the Mailjet blog and was our primary source for British sarcasm. He writes about all things related to email and email marketing.

Latest stories by Phil Adams

Hermes sends an email from a laptop on a sofa

Marketing

31 min

Digital marketing 101: How to build your digital marketing strategy from scratch

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Gods putting things together in front a yellow door

Marketing

13 min

What is CRM? A comprehensive guide to CRM marketing

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Hermes and a Goddess are testing a magnet in front of some sundaes

Marketing

9 min

Multivariate testing: What is it and how to use it

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Hermes chasing a car in front of a Utah billboard

Marketing

8 min

Top lifecycle marketing strategies to optimize your customer journey

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Hermes and a Goddess look at some statistics on a screen

Email best practices

13 min

Email marketing metrics: What do they tell you?

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Hermes and a Goddess get ready to paint

Email best practices

9 min

How to add and send animated GIFs in emails

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Hermes paints Hera

Email best practices

7 min

Quickly create stunning email templates with these 7 essential design tools

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Hermes and a Goddess paint a wall with brushes

Email best practices

10 min

How to create eye-catching newsletters in 8 easy steps

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Hermes holding a big magnet

Email best practices

9 min

4 email hacks to launch a successful Kickstarter campaign

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Hermes welcoming with big magnet

Email best practices

10 min

How to deliver the best customer onboarding email

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Hermes and Hera with paper airplane

Email best practices

12 min

10 common email marketing mistakes to avoid in your campaign

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Hermes and another goddess choose emoticons

Email best practices

6 min

The 4 best ways to use emojis to optimize email subject lines

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