Latest stories by Phil Adams
![Hermes paints next to an envelope](https://images.ctfassets.net/y6oq7udscnj8/5UTiTqV0MNDldSJCd5FElB/9beac9e86f8609f7da5f41427eb3b541/Email_Marketing_2_-_Version_8.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Email best practices
10 min
Designing the perfect newsletter for marketing
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![Hermes and a Goddess are testing a magnet in front of some sundaes](https://images.ctfassets.net/y6oq7udscnj8/2JBzSlKve3WvoH3qGiZU3C/09d5d66ce258c58792b2873e86c1adc6/Email_Marketing_1_-_Version_8.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Marketing
9 min
Multivariate testing: What is it and how to use it
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![Hermes and a Goddess split email in front of colourful cabins](https://images.ctfassets.net/y6oq7udscnj8/4yDkuWB4cGPonLdTfvwvv0/d751e99944619128a6850ade9d0ea3c7/Deliverability_1_-_Version_7.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Deliverability
12 min
IP address explained & basics you should know
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![Hermes holding a big magnet](https://images.ctfassets.net/y6oq7udscnj8/7gSCNEzUcPa9d69l8N2Dsr/f576b443fbfadadfbe3a920e374a70b8/Email_Marketing_1_-_Version_1.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Email best practices
9 min
4 email hacks to launch a successful Kickstarter campaign
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![Hermes welcoming with big magnet](https://images.ctfassets.net/y6oq7udscnj8/2aqgTvDE60KfbBNRgTY7mt/858849853ed10db499e64397b6a0f4fe/Email_Marketing_1_-_Version_3.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Email best practices
10 min
How to deliver the best customer onboarding email
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![Hermes and Zeus on father's day.](https://images.ctfassets.net/y6oq7udscnj8/fcENzxdFmTboePijLcIAa/b34ca41c597424694fe8d4f3bc0eaf31/Fathers-Day-Header.png?w=2048&h=960&q=50&fm=png)
Email best practices
12 min
Father’s Day email marketing ideas to cut through the crowded inbox
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![Hermes and one other Goddess are connecting from the living room](https://images.ctfassets.net/y6oq7udscnj8/4V7kmxZTuO5spRWiXsRSEh/98727adbdbd241868b5d74977b52ff6e/Email_Design_1_-_Version_9.png?w=2048&h=960&q=50&fm=png)
Email best practices
7 min
4 steps to complete your email marketing audit
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![Gods putting together puzzles](https://images.ctfassets.net/y6oq7udscnj8/4QkYet0P8zVR9HUChhJS8Z/2cbac26eafaf030f16628e0d8a8f4bf8/Integrations_3_-_Version_6__1_.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Email best practices
15 min
The ultimate guide to building your email marketing team
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![Gods putting things together in front a yellow door](https://images.ctfassets.net/y6oq7udscnj8/7H0qX0ghabU8OBDBD30ZK5/46d45bca65f9a018a75d77ad15be1f15/Integrations_1_-_Version_10.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Marketing
13 min
What is CRM? A comprehensive guide to CRM marketing
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![Gods carrying a tree](https://images.ctfassets.net/y6oq7udscnj8/7KsDPRYbkWAJC8lkoKFsY1/c08476901f24bb1cd17a6f69ebc036ce/Holiday_Season_2_-_Version_2.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Email best practices
7 min
6 times email could have saved Christmas (movies)
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![Hermes sends an email from a laptop on a sofa](https://images.ctfassets.net/y6oq7udscnj8/5e0Uxm8vc5G7WhNKQhIHYp/583726443c593ab3585eae4e90ef919b/Email_Design_1_-_Version_8.png?w=2048&h=960&q=50&fm=png)
Marketing
31 min
Digital marketing 101: How to build your digital marketing strategy from scratch
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