Back to main menu

Deliverability

Your email reputation also depends on your domain name

The reputation of your IP address has a considerable impact on the deliverability of your emails. Your domain name can help you improve it.

Hermes and a Goddess share data while a hand draws

PUBLISHED ON

PUBLISHED ON

Over time, ISPs (Internet Service Providers) and webmails have developed many techniques to detect spammers and filter their emails. Originally, filters operated on the basis of the IP address's reputation (IP = unique identification number on the Internet) by creating blacklists. Unfortunately, spammers have found a solution by changing IP addresses frequently.

For this reason, ISPs and webmails have developed other technologies to reduce the amount of spam coming into their clients' inboxes. The reputation of the domain name is one of these techniques.

A two-tiered reputation: senders and links

The first tier, without a doubt the more important of the two, is the analysis of the email sender's domain name (from). It must be validated by proper configuration of your DKIM signature and your SPF record. Both technologies authenticate one or more IP addresses, such as those belonging to Mailjet, as authorized to send email originating from your domain name.

ISPs and webmails also analyze the site to which your emails provide links. To measure the number of clicks, routers establish redirecting links using a domain name chosen by the sending platform. Ideally, these links should use the same domain name as your website. Now available for all Mailjet accounts!

What are the benefits in a domain name's reputation?

  • Greater stability for your reputation. Email platforms like Mailjet use many IP addresses simultaneously to optimize sending performance and speed. As several senders can share the same reputation in terms of the IP address (except in the case of a dedicated IP, available in Mailjet's Silver Plan), it is important to rely on your domain name's reputation, as well.

  • A reputation that follows you in case you change your email platform. For example: If you become a Mailjet client and you want to use the same domain name as before, you will benefit from the reputation acquired from your previous platform.

To take full advantage of the reputation linked to your domain name, don't forget to correctly configure your DKIM signature and your SPF record and your tracking links.

Popular posts

Hermes rides a firework next to a Goddess in front of a night sky with more fireworks

Email best practices

6 min

Top email marketing trends for 2022

Read More

Hermes on a moped delivering mail to a mailbox

Email best practices

8 min

Reducing email’s carbon footprint

Read More

Mother's day gift for Hera

Marketing

14 min

Marketing calendar 2024: Dates you shouldn’t miss this year

Read More

It's never been easier to build connected experiences. Start sending with Mailjet today.Get started on your path
CTA icon