Mailjet blog
Email best practices
Everything you need to start building connections that matter.
![Hermes wondering which way to go](https://images.ctfassets.net/y6oq7udscnj8/28U4CrRlkEkObkS1eLSvpL/d9e8eebb30cf9315a0af89f4ba7e10c7/Deliverability_3_-_Version_9.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Email best practices
3 min
How to lower your churn rate with email automation
Read More
![Hermes pulling icons with a magnet](https://images.ctfassets.net/y6oq7udscnj8/6W7whtAMw926XmiKONa4F8/7fe28c3dcc7c88e5e408bc3bafaa4b05/Email_Marketing_1_-_Version_7.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Email best practices
3 min
How to turn your order confirmation email into a sales machine
Read More
![Hermes in London](https://images.ctfassets.net/y6oq7udscnj8/01RmqbPCqJNiSa7xLdbryg/45572ea9c4e07c0883b076f354d73dfc/Security___Data_Protection_2_-_Version_3.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Email best practices
4 min
Is Privacy Shield the future in Europe?
Read More
![Hermes writing in front of laptop](https://images.ctfassets.net/y6oq7udscnj8/3mkXZ2H4WSqLzeX4Rz6WR5/766655037434fb21e7be39dd36efa326/Email_Marketing_2_-_Version_10.png?w=2048&h=960&q=50&fm=png)
Email best practices
2 min
What should a good responsive email look like?
Read More
![Gods chatting with coffee and laptops](https://images.ctfassets.net/y6oq7udscnj8/U2Kwg3yfyZb61d2jJOBmb/98f119ac6af97e154d9a99d9dbb628a1/Stats_3_-_Version_4.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Email best practices
2 min
Feburary #MJChat recap
Read More
![Hermes and Hera painting a letter on the wall](https://images.ctfassets.net/y6oq7udscnj8/64ToMI2bms0p8DyM6EdDK/9dc757d503f295f998bb6c7367c57861/Email_Design_3_-_Version_7.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Email best practices
4 min
Transactional emails don’t have to be boring
Read More
![Hermes and a Goddess enjoying the fireworks in front of a green background](https://images.ctfassets.net/y6oq7udscnj8/68hOcwiD83pdcx565m7LfT/417438e965a875100d34bf573134bf09/Holiday_Season_4_-_Version_1.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Email best practices
4 min
7 ways to crush email in 2016
Read More
![Gods with shopping bags](https://images.ctfassets.net/y6oq7udscnj8/4iPk7eQUpnZCVsRHKYTSE4/725908de4cd88d67d5e549461cad02ed/Black_Friday_-_Version_3.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Email best practices
2 min
Ask an email marketer: How do I leverage this busy season to build up my contact list?
Read More
![A God and a Goddess decorate a Christmas tree](https://images.ctfassets.net/y6oq7udscnj8/7Kx81Fh5hjMjrIs8K3WqGK/ab6ab42d3824a275e052f31b1976cf0b/Holiday_Season_3_-_Version_5.png?w=401&h=188&q=50&fm=png)
Email best practices
2 min
Ask an email marketer: What’s one common mistake I should look out for this season?
Read More
![Hermes and a Goddess enjoying the fireworks in front of a green background](https://images.ctfassets.net/y6oq7udscnj8/68hOcwiD83pdcx565m7LfT/417438e965a875100d34bf573134bf09/Holiday_Season_4_-_Version_1.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Email best practices
2 min
Why you need to send this email: Happy Holidays ______, Love ________
Read More
![Hermes and a Goddess get ready to paint](https://images.ctfassets.net/y6oq7udscnj8/6sjDpPNyvSP6oL0ZYH1x35/b47014674169d7729964462d1b72a349/Email_Design_2_-_Version_7.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Email best practices
1 min
Ask an email marketer: How do you come up with fresh, original content?
Read More
![Hermes and a Goddess paint a heart](https://images.ctfassets.net/y6oq7udscnj8/2Rp6oBWVXbk0NPftevveD1/3e08d0ddf80ebbe972b1ef69f61463a3/Email_Design_3_-_Version_8.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Email best practices
3 min
This was written just for you
Read More
![Gods with shopping bags](https://images.ctfassets.net/y6oq7udscnj8/4iPk7eQUpnZCVsRHKYTSE4/725908de4cd88d67d5e549461cad02ed/Black_Friday_-_Version_3.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Email best practices
4 min
10 Black Friday emails that almost made us break out our wallet
Read More
![god and goddess holding a christmas tree](https://images.ctfassets.net/y6oq7udscnj8/6grzpLABlyN7J00v8qffOb/516e0718a53fd6b891941337fc8836d8/Holiday_Season_2_-_Version_4.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Email best practices
2 min
Ask an email marketer: Where do you find inspiration for holiday email campaigns?
Read More
![Gods putting together atoms](https://images.ctfassets.net/y6oq7udscnj8/3FjVjRbpQc24gMuNpNBb4L/9b09681fac171538c6ada7bae6a9f306/Integrations_5_-_Version_10.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Email best practices
4 min
10 things all highly successful email marketers do
Read More
![Hermes welcoming with big magnet](https://images.ctfassets.net/y6oq7udscnj8/2aqgTvDE60KfbBNRgTY7mt/858849853ed10db499e64397b6a0f4fe/Email_Marketing_1_-_Version_3.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Email best practices
3 min
Flight School Friday: Building the perfect drip campaign
Read More
![Hermes and a Goddess carry a tree on a decorated table](https://images.ctfassets.net/y6oq7udscnj8/gs9jEVjiTc12vdkAkj0Oi/7495caf9fd7357b4b39ecce5054efa84/Holiday_Season_2_-_Version_1.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Email best practices
2 min
Ask an email marketer: What are some tactics that all great holiday emails use?
Read More
![Hermes and a Goddess shopping in front of a sofa](https://images.ctfassets.net/y6oq7udscnj8/5hc8NdEgzuwG6DNfomzINs/c7bd7685409cc7eb5eccd64d5020d5f5/Black_Friday_1_-_Version_1.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Email best practices
5 min
How do you make Black Friday emails that really stand out?
Read More
![Hermes studies data and trends](https://images.ctfassets.net/y6oq7udscnj8/32QcH5fl4nZABrTe09TFq8/71788ce6f5603c2fdf9dc33fd03836ba/Email_marketing_4_-_Version_6.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Email best practices
1 min
Ask an email marketer: What’s the optimal number of call-to-actions?
Read More
![A god and a goddess with puzzle pieces](https://images.ctfassets.net/y6oq7udscnj8/qlqc7XXP790TGelv2Gtum/a5b76825444efa9d38c8ec60484b3b57/Integrations_2_-_Version_9.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Email best practices
6 min
The Seth Godin Guide to Building an Engaged Contact List
Read More
![Hermes flies with an email in front of an old movie projector](https://images.ctfassets.net/y6oq7udscnj8/7GJli1lxHzCrQcBSoe3rY5/849e61d0dd999b05c2499f9d65c9afec/Deliverability_2_-_Version_10.png?w=2048&h=960&q=50&fm=png)
Email best practices
1 min
Ask an email marketer: When's the best time to start sending?
Read More
![Hermes in Santa's sleigh in front of some socks](https://images.ctfassets.net/y6oq7udscnj8/2qydhlKmGSTCU1j30XUlqd/606c95c4531045e66ccf4d1a1d2c1992/Holiday_Season_1_-_Version_6.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Email best practices
4 min
Dissecting the success of your first holiday email send
Read More
![Hermes sending a letter](https://images.ctfassets.net/y6oq7udscnj8/orZu4v05PR0PcHRNkAa0g/da1dfe548f9257f0ef3c13c32caec7f8/Deliverability_3_-_Version_10.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Email best practices
1 min
Ask an email marketer: How much is too much email?
Read More
![Hermes paints a Goddess over yellow and blue](https://images.ctfassets.net/y6oq7udscnj8/3MNX39Cb9b35tNeBthN1NO/7d827387ab12b9bafa30da142b87d7f4/Email_Design_4_-_Version_5.png?w=2048&h=960&q=50&fm=png)
Email best practices
4 min
4 ways to craft an irresistible opt-in offer
Read More