Mailjet blog
Email best practices
Everything you need to start building connections that matter.
![Hermes with letter flying over the desk](https://images.ctfassets.net/y6oq7udscnj8/7lR3LC3EhWJcKIGoUe6Anh/392eed7f774e96fc7f7b68023e96d126/Deliverability_2_-_Version_2.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Email best practices
17 min
Email marketing strategies for small businesses
Read More
![Gods working together](https://images.ctfassets.net/y6oq7udscnj8/2oSzGEOgt86dHGPBbymQXb/5b9b913125a2452bf1a0488356a7e04d/Stats_4_-_Version_7.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Email best practices
20 min
Everything you need to know about B2B email marketing
Read More
![Hermes pointing on letter, Hera taking notes](https://images.ctfassets.net/y6oq7udscnj8/6Fxf9I0ycNRCnXxXJrZwzP/10f62495fb31881fddede25a0601a62f/Email_marketing_5_-_Version_9.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Email best practices
7 min
10 email marketing event best practices
Read More
![Hermes and a Goddess seem to be organizing a trip](https://images.ctfassets.net/y6oq7udscnj8/2XXmCynckQwKQNIGNajK96/16f2ffeeca311dc7569a356a4fa0c065/Email_Marketing_2_-_Version_4.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Email best practices
7 min
10 email productivity apps for you to try
Read More
![Hermes on a moped delivering mail to a mailbox](https://images.ctfassets.net/y6oq7udscnj8/12GCL6VfdtTHoqT10xxe61/38806bb8c887f565679e8f0e35389791/Deliverability_6_-_Version_4.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Email best practices
8 min
Reducing email’s carbon footprint
Read More
![Hermes sits on Macbook Hera speaks](https://images.ctfassets.net/y6oq7udscnj8/4L8D1qBN6tJuWyyubcwTRx/004a5238efedd682f8bef373af7d6b1f/Email_Marketing_2_-_Version_5.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Email best practices
11 min
What’s the best time to send your email newsletter?
Read More
![Hermes takes notes in front of a laptop](https://images.ctfassets.net/y6oq7udscnj8/2MIjGRpif5BXk8boyB86Ai/71da44bdda64003769d2b9e001846ad0/Email_Marketing_2_-_Version_2.png?w=2048&h=960&q=50&fm=png)
Email best practices
9 min
Enhance the customer experience with a customer feedback email strategy
Read More
![Hermes is writing next to a laptop](https://images.ctfassets.net/y6oq7udscnj8/4TBRBbpTogHU8CDxXjQ9Kk/1f7157e7ee3848c7e8c70d0f880de35e/Email_Marketing_2_-_Version_6.png?w=2048&h=960&q=50&fm=png)
Email best practices
21 min
How to plan an effective newsletter strategy to achieve your marketing goals
Read More
![Gods looking at tablet with graphs in dude's hands](https://images.ctfassets.net/y6oq7udscnj8/2kg0wF2HN6cHN0Yy0TeEWr/ba54a213cd0242cb536e6d626d5ae5bd/Stats_5_-_Version_2.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Email best practices
10 min
What’s an email blast, and is it okay to send one?
Read More
![Blog-MJ-Google-Analytics-Email-Marketing](https://images.ctfassets.net/y6oq7udscnj8/4stEXntCaIAsjpUkbJFEVA/8e663d667c05e635d2dd770871be1b72/Blog-MJ-Google-Analytics-Email-Marketing.png?w=2048&h=960&q=50&fm=png)
Email best practices
10 min
How to track email marketing with Google Analytics 4
Read More
![God watching woman with computer wires](https://images.ctfassets.net/y6oq7udscnj8/4mdL2a51ymMioaFfklC3VW/5bb034f7ec673f3c963edfd9681817ff/-_Deliverability_3_-_Version_2.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Email best practices
6 min
What is an SMTP relay and why do we use it?
Read More
![Hermes takes notes in front of a laptop](https://images.ctfassets.net/y6oq7udscnj8/2MIjGRpif5BXk8boyB86Ai/71da44bdda64003769d2b9e001846ad0/Email_Marketing_2_-_Version_2.png?w=2048&h=960&q=50&fm=png)
Email best practices
13 min
12 newsletter tips for creating email marketing campaigns
Read More
![Hermes in front of some newsletter boxes with a letter](https://images.ctfassets.net/y6oq7udscnj8/1aKvlO56S4RhY5VSG8qgtJ/bf6a305b99700ce44d461a16d4f215ed/Email-Marketing-09-coin-operated-newspaper.png?w=2048&h=960&q=50&fm=png)
Email best practices
7 min
Here’s how to write the best newsletter introductions (with examples)
Read More
![Greek god holding a phone with emails coming out](https://images.ctfassets.net/y6oq7udscnj8/2mH5vmfhtsnOgri7sXwYlE/a929da0db0aa806d7617d2e4d96d86fb/cw_27_How_many_marketing_emails_is_too_many.png?w=1330&h=623&q=50&fm=png)
Email best practices
8 min
How many marketing emails is too many?
Read More
![Hermes dancing on a laptop next to a mug](https://images.ctfassets.net/y6oq7udscnj8/1U13m7sPMRW3tmx2f3mVF1/9c3de33e289a3fd33b4dacd91f4311a9/Deliverability_5_-_Version_1.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Email best practices
7 min
100+ email spam words to avoid in your email marketing campaign
Read More
![Hermes and Hera painting a letter on the wall](https://images.ctfassets.net/y6oq7udscnj8/64ToMI2bms0p8DyM6EdDK/9dc757d503f295f998bb6c7367c57861/Email_Design_3_-_Version_7.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Email best practices
14 min
20 newsletter ideas to create engaging emails
Read More
![-Blog-_Blog_header_image_-_How_quick_deliverability_fixes_rescued_companies_from_spam-folder_disaster__1_](https://images.ctfassets.net/y6oq7udscnj8/1PzneGi87GVZ7jB2Dem4A5/1b9c01c56aa1c754931efe86c08f17a2/-Blog-_Blog_header_image_-_How_quick_deliverability_fixes_rescued_companies_from_spam-folder_disaster__1_.jpg?w=1330&h=623&fl=progressive&q=50&fm=jpg)
Email best practices
14 min
How to write a good newsletter
Read More
![Hermes chasing a volleyball on the beach.](https://images.ctfassets.net/y6oq7udscnj8/MAlKJZfhoGwjusMplIh20/09f8db6681e7440fc9557792c483f875/Email-Marketing-11-1024x480__1_.png?w=1024&h=480&q=50&fm=png)
Email best practices
9 min
The email marketer’s checklist for a relaxing summer vacation
Read More
![Greek goddess relaxing by the pool.](https://images.ctfassets.net/y6oq7udscnj8/1vqe9EUMXqduYUCr6vsxD3/a571081128c1e1341b35d86ab7836d50/Poolside-Blog-Header.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Email best practices
10 min
Summer email marketing: Best newsletter ideas and subject lines for the summer
Read More
![Hermes and a Goddess look at a screen](https://images.ctfassets.net/y6oq7udscnj8/4waMeNOMHz5Dxvlhnrt4Ae/e957840b6c55e5c46f04c21163dccabc/Email_Marketing_2_-_Version_3.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Email best practices
13 min
66+ email subject lines that beg to be opened
Read More
![A Greek god preventing a Greek goddess from attaching a PDF to an email](https://images.ctfassets.net/y6oq7udscnj8/kAUgquSWW5Zn1Uq2viXKh/61c1c31f7870ab597357ab027b269d66/-Blog-_Blog_header_image_-_Why_shouldn-t_you_attatch_.pdf_to_an_email_.jpg?w=1330&h=623&fl=progressive&q=50&fm=jpg)
Email best practices
7 min
Why shouldn’t you attach PDFs to an email?
Read More
![Hermes takes a picture of a Goddess sitting on the stats in front of some circles](https://images.ctfassets.net/y6oq7udscnj8/4swYnliAOVjk9dW8GnIVgO/64907b3768786ef6855e57c0762d9f6f/Stats_1_-_Version_2.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Email best practices
7 min
What is a good email open rate and how to improve it
Read More
![Hermes and Artemisa paint some tags](https://images.ctfassets.net/y6oq7udscnj8/1vPFxfYSNeX9yCkceaMkXJ/182336ab876b21901fc85ec17d9e6409/Email_Design_3_-_Version_10.png?w=2048&h=960&q=50&fm=png)
Email best practices
5 min
Why you should use UTM tagging on your campaigns
Read More
![Hermes and Hera sitting on some cupcakes](https://images.ctfassets.net/y6oq7udscnj8/5IdjmdNpx5BSGgjshm2HO7/cf35cea380282d42f6ba3c4b114a9e1b/Stats_1_-_Version_6.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Email best practices
14 min
Email marketing best practices to improve your performance
Read More