Mailjet blog
Email best practices
Everything you need to start building connections that matter.
![Hermes and Artemis bake a cake in a kitchen.](https://images.ctfassets.net/y6oq7udscnj8/5estOfrbNt8JCiQz2M2SoP/4f8fbd4d935f8567237a71eac79c690d/IG-MJ-The-ultimate-newsletter-design-recipe-THUMB.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Email best practices
13 min
How to create the perfect newsletter design
Read More
![Hermes is chilling in a sofa with his laptop sending an email](https://images.ctfassets.net/y6oq7udscnj8/4VsXl6yrijyJ4HMrHQBbLz/b833007df9144a7366234e77e6ae7338/Email_Design_1_-_Version_5.png?w=2048&h=960&q=50&fm=png)
Email best practices
4 min
How to test responsive email design
Read More
![Hermes delivers emails by moped and another Goddess on foot](https://images.ctfassets.net/y6oq7udscnj8/2MrwaNbpyrbNCgbyRqK40m/53d3ef9126e5a5d96d91e2ae17422f3a/Deliverability_6_-_Version_3.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Email best practices
8 min
Which SMTP port should I use with Mailjet?
Read More
![Hermes delivering box with mail to Hera](https://images.ctfassets.net/y6oq7udscnj8/UDNgPAinAgTOCFQVExF7g/86b2a115ae199cf6f1ecb47975d86314/Deliverability_7_-_Version_3.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Email best practices
8 min
Email marketing psychology: 8 hacks for effective campaigns
Read More
![Hermes defending the private sign](https://images.ctfassets.net/y6oq7udscnj8/J3r8VX17cv58ZebRHA6XB/21e94f0c60a258775e65a717b21917cb/Security___Data_Protection_1_-_Version_2.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Email best practices
8 min
ePrivacy: Everything you need to know about the EU Cookie Law
Read More
![Hera painting, Hermes helping](https://images.ctfassets.net/y6oq7udscnj8/6fjwAt7YByQBimz2BbvixP/bb76c1a2a3177278b2a8b59847ad0177/Email_Design_3_-_Version_3.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Email best practices
5 min
ALT text in email – why is it such an essential feature?
Read More
![Two Goddesses having a coffee in the kitchen](https://images.ctfassets.net/y6oq7udscnj8/2LXgykHuvJm36iuAZ4fMGq/7a7bcd7b6cc91d614a0e4a6c7d8fddc5/Culture_1_-_Version_4.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Email best practices
5 min
How email is significant in modern workplace collaboration
Read More
![Hermes is trapping icons with a giant magnet through a window](https://images.ctfassets.net/y6oq7udscnj8/1yZTeHj266c3Xo1M85fpMI/87e817e15c8403a7b3f48c4aff68b2ed/Email_marketing_1_-_Version_10.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Email best practices
7 min
Millennials and Gen Z: Differences in email marketing
Read More
![Hermes holding big magnet in front of globe](https://images.ctfassets.net/y6oq7udscnj8/12gkEsqY5ZHYoXEfjbVkxE/8509083152acf63913badeac946083b9/Email_Marketing_1_-_Version_2.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Email best practices
14 min
Optimizing your global strategy with email localization
Read More
![Hermes drawing arrow in front of envelope](https://images.ctfassets.net/y6oq7udscnj8/6s19RNlPlt5tHpFDqThK1F/381580eb712dfe45bacfb2fd0ba99598/Email_Marketing_2_-_version_7.png?w=2048&h=960&q=50&fm=png)
Email best practices
6 min
3 email marketing ideas for companies that love sports
Read More
![Hermes and another goddess choose emoticons](https://images.ctfassets.net/y6oq7udscnj8/6JbG2N7MJCnBO5o6Opp60r/b8e80a76b9924b483b555f3de1c241b1/Email_Marketing_5_-_Version_7.png?w=2048&h=960&q=50&fm=png)
Email best practices
6 min
The 4 best ways to use emojis to optimize email subject lines
Read More
![Hermes defending green house](https://images.ctfassets.net/y6oq7udscnj8/u9b3JdcCEulhQAoC2zaQu/337e94d4e21f6b645dc79b1e1e53f3a7/Security___Data_protection_1_-_Version_4.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Email best practices
9 min
The truth about compliance and data privacy between the EU and U.S.
Read More
![Hermes and a Goddess look at some statistics on a screen](https://images.ctfassets.net/y6oq7udscnj8/6LG97YTbmFqM0DCIbT9tNO/a52a2ca721f5f482e4dc4bf6a915a6ad/Statistics_2_-_Version_1.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Email best practices
13 min
Email marketing metrics: What do they tell you?
Read More
![Hermes and Hera with paper airplane](https://images.ctfassets.net/y6oq7udscnj8/36BgOeCGxYurnmtihlsTGm/5770198cc8f8cfbaae6d432676613dc8/Email_Marketing_5_-_Version_1.png?w=2048&h=960&q=50&fm=png)
Email best practices
12 min
10 common email marketing mistakes to avoid in your campaign
Read More
![Hermes hanging from an umbrella while a Goddess paints](https://images.ctfassets.net/y6oq7udscnj8/1TBLGbNF9SbAZuyuRfgP2k/8668e5d23e3bc45f0841093cc7dfea14/Email_Design_3_-_Version_6.png?w=2048&h=960&q=50&fm=png)
Email best practices
9 min
How to improve the design of your responsive emails
Read More
![Hermes and a Goddess get ready to paint](https://images.ctfassets.net/y6oq7udscnj8/6sjDpPNyvSP6oL0ZYH1x35/b47014674169d7729964462d1b72a349/Email_Design_2_-_Version_7.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Email best practices
9 min
How to add and send animated GIFs in emails
Read More
![Hermes creating grafic in front of the red mailbox](https://images.ctfassets.net/y6oq7udscnj8/6en0TAwJcaKYEbHUeRu4wf/f0ceb19114bed2147f72ddad7769c458/Email_Marketing_4_-_Version_2.png?w=2048&h=960&q=50&fm=png)
Email best practices
7 min
Getting close to your audience using empathetic emails
Read More
![Hermes and a Goddess paint a wall with brushes](https://images.ctfassets.net/y6oq7udscnj8/7AuGcxtQwDUGahLtKdlWiw/d50419a3a25fae7d8626c24b991c497b/Email_Design_3_-_Version_5.png?w=2048&h=960&q=50&fm=png)
Email best practices
10 min
How to create eye-catching newsletters in 8 easy steps
Read More
![Hermes paints next to an envelope](https://images.ctfassets.net/y6oq7udscnj8/5UTiTqV0MNDldSJCd5FElB/9beac9e86f8609f7da5f41427eb3b541/Email_Marketing_2_-_Version_8.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Email best practices
10 min
Designing the perfect newsletter for marketing
Read More
![Hermes holding a big magnet in front of the desk](https://images.ctfassets.net/y6oq7udscnj8/3WWN1eGlQky22uuutd0BH3/715fa328b3c551d978c823112dda3cf6/Email_Marketing_1_-_Version_6.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Email best practices
6 min
How marketing emails can improve any industry
Read More
![Hermes holding a big magnet](https://images.ctfassets.net/y6oq7udscnj8/7gSCNEzUcPa9d69l8N2Dsr/f576b443fbfadadfbe3a920e374a70b8/Email_Marketing_1_-_Version_1.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Email best practices
9 min
4 email hacks to launch a successful Kickstarter campaign
Read More
![Gods putting together molecule pieces](https://images.ctfassets.net/y6oq7udscnj8/3c8QGwtKWNEo0ZNjberXRx/226d63c1fdc45567e81579923a4ff8df/Integrations_5_-_Version_7.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Email best practices
11 min
The importance of lifecycle email marketing campaigns
Read More
![Hermes welcoming with big magnet](https://images.ctfassets.net/y6oq7udscnj8/2aqgTvDE60KfbBNRgTY7mt/858849853ed10db499e64397b6a0f4fe/Email_Marketing_1_-_Version_3.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Email best practices
10 min
How to deliver the best customer onboarding email
Read More
![Hermes and Hera arranging things](https://images.ctfassets.net/y6oq7udscnj8/1QdgkhuUKLP3fFPhdSAGnP/fb0b27f1f1a059049805cae36e3687e8/Stats_5_-_Version_4.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Email best practices
8 min
The 7 best templates for a successful transactional email strategy
Read More