Crafting irresistible email content this holiday season

What is a good email open rate and how to improve it

We’ve all been there; standing in a cocktail bar with friends, talking about email marketing strategy when the topic of open rates comes up. You, knowing that your average of 8% comes in well under colleague Jerry’s 20%, sheepishly decide to excuse yourself. Now...

The definitive guide to email marketing A/B testing

We spend a lot of time here discussing how you can optimize your email campaigns for your audience. We talk about deliverability, design, email marketing best practices...  But there is one other important aspect of not only email marketing, but really any kind of marketing – testing. You wouldn't release a new product without first...

5 free newsletter templates to make your email standout

At Mailjet our goal is to make your life easier! That’s why we are offering you a gallery of free...