Email best practices
Email marketing trends to supercharge your email program in 2024
2024 will bring new changes to the way we do email and we’re here to help you get ready. Check out these email marketing trends for 2024 to make sure your email program is all set for the new year.

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Another year, another set of predictions of what the world of email marketing will hold over the next twelve months.
After a period of major technological advancements and looming threats to humanity in the form of crazy AI developments, what will 2024 hold for email senders worldwide? Will we succumb to technology once and for all, or will we learn how to live with it and come out on top?
From higher privacy-awareness in data management to better deliverability and increased customer-centric email campaigns, we recap the email marketing trends and predictions that will shape 2024. Read on!
Table of contents
Table of contents
01More maturity in the use of AI
02More customer-centric email communications
03Increased focus on email authentication
04Stricter data management practices
05Stronger customer data protection to prevent phishing attacks
06Increased simplicity in email campaigns
07More interactivity in email design
More maturity in the use of AI
Remember when we said 2023 would be the year of AI domination? Well, guess what? That’s exactly what we got.
The past year has been a whirlwind of AI excitement, with everyone racing to achieve more, faster. In fact, according to a study on AI penetration conducted by McKinsey & co, over one third of organizations were already using AI in at least one function by April 2023, with many others expecting to increase AI investment in the following months.
In 2024, we'll be moving from this gold rush mentality to a more refined and mature approach to email AI. The current overreliance on ChatGPT will give way to a smarter choice of AI tools and features that genuinely enhance how we craft and send emails.Think AI writing assistants, subject line generators, and even AI template builders – all designed to elevate our email game.