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Newsletter Marketing Strategy: A Step-by-Step Plan To Drive Traffic
Email best practices
How to plan an effective newsletter strategy
Learn the steps you need to plan and execute an effective newsletter strategy. Discover the top tips on building your email marketing campaigns.
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Newsletters are one of the most important parts of email marketing. Not only do they offer ample space for advertising, but they also help to maintain the relationship between customers and companies.
At first glance, the topic of creating a newsletter may seem to be one of the easiest elements of digital marketing: you open an email platform, write up your text, choose your contact list, and send. Sounds easy, right?
But if you’re looking to really capitalize on your hard-earned contact list, you’re going to need a good understanding of newsletters and to take advantage of newsletter best practices. There’s lots to cover, so we better get started.
Table of contents
Constant source of traffic
Considerable savings
Easy performance measurement
Independence from third parties
Easily linked to other online marketing channels
Ability to reach people anywhere and anytime
Tailored customer communications
Absence of physical presence
Ease of deletion
List building takes time
Step 1: Set out your goals
Step 2: Develop your KPIs
Step 3: Find the optimal sending time
Step 5: Choose your newsletter software
Step 6: Build a contact list
Step 7: Creating a newsletter
Step 8: Sending your newsletter
Step 9: Analyzing and optimizing newsletters
What’s a newsletter and why do you need a strategy for it?
Newsletters are one of the oldest forms of digital communication between customers and companies. However, nowadays instead of printing off newsletters and delivering them to mailboxes across the country, companies achieve greater reach through email for a fraction of the cost to the planet and to their marketing budget.