Back to main menu

Email best practices

How transactional email problems impact customer loyalty: A research report

Lost transactional emails can cost brands customer relationships in under 60 seconds. Download our latest research report to gain insight. Go!

Hermes presents stats to two Goddesses

PUBLISHED ON

PUBLISHED ON

How transactional email problems impact customer loyalty

In August 2017, Mailjet commissioned a new piece of research conducted by Morar Consulting to understand consumer views on business critical transactional emails and what they mean for brand loyalty. The consumer survey was taken by over 2,000 consumers across the UK and France.The research looks at the types of transactional email consumers interact with the most, as well as how they interact with these business critical emails. We also aimed to uncover consumer views when a transactional email experience goes wrong, and why 93% of respondents said the would move to a rival brand if a transactional email failed to arrive in the inbox.

Would you benefit from a feature that monitors your business critical transactional emails?

Download our research report for these transactional email insights.

Popular posts

Hermes rides a firework next to a Goddess in front of a night sky with more fireworks

Email best practices

6 min

Top email marketing trends for 2022

Read More

Hermes on a moped delivering mail to a mailbox

Email best practices

8 min

Reducing email’s carbon footprint

Read More

Mother's day gift for Hera

Marketing

14 min

Marketing calendar 2024: Dates you shouldn’t miss this year

Read More

It's never been easier to build connected experiences. Start sending with Mailjet today.Get started on your path
CTA icon