5 moment marketing tips before take-off

They say content is king and we’re not denying that, but we believe that there’s one ace that can trump the king, and that’s Moment Marketing.

Hermes, a Goddess and a rocket over paper

PUBLISHED ON June 01, 2016

They say content is king and we’re not denying that, but we believe that there’s one ace that can trump the king, and that’s Moment marketing, also known as micro marketing. No matter what your brand has planned, when a special moment arises, everything else goes out the window.

Recent articles

Black Friday email marketing: The complete guide

Email Academy: How and why you should set up a custom domain

BFCM email marketing: What holiday shoppers really want

"Moment marketing is the ability to take advantage of an event to deliver relevant and related, seemingly spontaneous, and often fleeting interactions with customers in real time," says William Grobel, Senior Manager at Deloitte Digital.

Thanks to social media, it’s easier than ever for companies and brands to hop on the latest trend. From the #RunningManChallenge, to the famous Oscar selfie or the tweet by Oreo during the Super Bowl, these marketing moments are only open for a small period of time.

Sure, we can talk about cool examples all day long, but why not show you how to do it yourself? Here’s a few ways to incorporate Moment marketing into your email strategies.

Chris Coleman

Former Community Manager at Sinch Mailjet

Related readings

How to create an email newsletter

So, you’ve decided to create an email newsletter. Hooray for you! Or maybe someone’s suggested you launch one, and you really have no idea what they’re talking about? Whether you’re an email newbie or you just want to make sure you’re doing things...

Top B2C email marketing campaigns and how to optimize them

From stringing two cans together as kids to sending two dozen emails a day as adults, our use of communication evolves as we grow older – along with what we expect from it. If you ever tried the tin can and string method as a kid, you probably just thought it was cool to...

Black Friday email marketing: The complete guide

Some things keep coming back faster than you expect them to. As soon as the summer heat starts to fade, stores magically become filled with Halloween and holiday decorations…and suddenly, you’re thinking to yourself, “oh, right, it’s that time of the year...