Marketing to the over 55s: A research report

Download the report to gain marketing insights into what the over 55s market expects from brand communication, specifically in the travel and tourism industry.

PUBLISHED ON September 27, 2016

In September 2016, Mailjet commissioned a new piece of research to understand how consumers in the UK over the age of 55 view communication with the travel brands they interact with. The survey was taken by over 1000 consumers from across the UK.

Recent articles

Black Friday email marketing: The complete guide

Email Academy: How and why you should set up a custom domain

BFCM email marketing: What holiday shoppers really want

The research looked at how consumers over the age of 55 interact with technologies and how they’re being targeted by travel brands at this time of year. The research also aims to highlight why email should be part of your marketing strategy to engage these consumers.

Are you targeting your customers differently, depending on their age? Download the report to gain insights into what the over 55s market expects from brand communication, specifically in the travel and tourism industry.

Josie Scotchmer

Former UK Marketing Manager at Sinch Mailjet

Related readings

What is a good email open rate and how to improve it

We’ve all been there; standing in a cocktail bar with friends, talking about email marketing strategy when the topic of open rates comes up. You, knowing that your average of 8% comes in well under colleague Jerry’s 20%, sheepishly decide to excuse yourself. Now...

How to integrate landing pages with your email marketing campaigns (and why)

Crafting compelling email content is crucial for all senders. But what happens after a subscriber clicks that enticing call to action (CTA) you’ve rounded out the copy with? Where are you sending them to? And why? A well-thought out and connected lead...