Back to main menu

Product

How Of A Kind grew their open rates by 23 percent by focusing on quality over quantity

E-commerce retailer Of A Kind built out their contact list with quality in mind and saw it pay off big time - their open rates increased by 23%! Here's how.

A god takes a picture of a goddess

PUBLISHED ON

PUBLISHED ON

With the rise of "growth hacking" in recent years, businesses - especially the tech world has been all about "doing more, faster". You'll see headlines like "How X Company raised $300,000 overnight" or "How Y Company grew a contact list of 25,000 in a week". These success stories are great - in fact, it's inspiring to see how much we can do with minimal resources and a small budget. It also motivates healthy competition with fellow industry leaders, causing others to get scrappy and think of more clever ways to achieve maximum growth in a minimal amount of time. When it comes to email though, balance is key. In 2015, e-commerce retailer Of A Kind built out their contact list with quality in mind and saw it pay off big time. Their open rates increased by 23%! Just what did they do? The Of A Kind team focused on two things:

Putting their customers first

Of A Kind is passionate about building products and creating content that their customers love. The same goes for their email strategy - they wanted to make sure they were speaking to the right customers with the right type of content. Did you know that when used the right way, email  acquires a significantly larger number of customers than social? Almost 40 times that of Facebook and Twitter combined.

Cleaning their email lists regularly

60 percent of the average contact list is inactive, which means that more than half of the people you think you're speaking with might not even be listening! Of A Kind cut through that extra noise by regularly removing users who have not shown interest in receiving content anymore, segmenting out users who have not opened or clicked in the past three to six months. This allowed them to focus more efforts on listening to how engaged customers were interacting with content.

Head on over here to read more about how Of A Kind boosted engagement with their customers.

Popular posts

Hermes rides a firework next to a Goddess in front of a night sky with more fireworks

Email best practices

6 min

Top email marketing trends for 2022

Read More

Hermes on a moped delivering mail to a mailbox

Email best practices

8 min

Reducing email’s carbon footprint

Read More

Mother's day gift for Hera

Marketing

14 min

Marketing calendar 2024: Dates you shouldn’t miss this year

Read More

It's never been easier to build connected experiences. Start sending with Mailjet today.Get started on your path
CTA icon