Playbook
Enrich your contact list
Building your mailing list is the first step in creating an effective email strategy. Find tactics to enrich your contact list and develop an engaged audience.
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Difficulty:
Beginner
Intermediate
Advanced
![subscription-forms](https://images.ctfassets.net/y6oq7udscnj8/6oM4kSVcmvw2KAMLhf07oK/00c7e6c0d307f38f60e2f57b6d8ae965/undraw_deliv_doubleoptinforms_option2.jpg?w=592&h=368&fl=progressive&q=50&fm=jpg)
Intermediate
Include subscription forms on your website
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![email-validation](https://images.ctfassets.net/y6oq7udscnj8/1QTDVftB2aEwEkLKC3RNjR/033640e75c312d01dea249b9e78fe2fa/undraw_contact_Email_validation.jpg?w=592&h=368&fl=progressive&q=50&fm=jpg)
Advanced
Implement email address validation at point of collection
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![premium-resources](https://images.ctfassets.net/y6oq7udscnj8/1wVFZrKyauNRLo8fcYCxiW/719c5d9a527dd9a7f58aa650ebc5b0e4/undraw_contact_Premium_ressources.jpg?w=592&h=368&fl=progressive&q=50&fm=jpg)
Intermediate
Create premium downloadable resources
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![pop-up-forms](https://images.ctfassets.net/y6oq7udscnj8/7k6jG58ZPiSFCZCyLBAjCm/25e653f7819c1597a66150fee8f8e8e1/undraw_contact_Exit_pop-ups.jpg?w=592&h=368&fl=progressive&q=50&fm=jpg)
Intermediate
Use pop-up forms to capture users visiting your website
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![subscription-landing-page](https://images.ctfassets.net/y6oq7udscnj8/tCErtnxtqnjB8DPkT3dUj/a73cc9bfbca9541e5b251e8d7ecc057a/undraw_contact_Subscription_landing_page.svg.jpg?w=592&h=368&fl=progressive&q=50&fm=jpg)
Intermediate
Create and share a specific subscription landing page
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![in-store-promotion](https://images.ctfassets.net/y6oq7udscnj8/1LiU6NuuxOgNhFggRqtS6e/55c4c86a331b4948d7f6a67a092bd3fe/undraw_contact_Physical_shops___Yuliia_can_you_please_also_delete_the___sign___3.jpg?w=592&h=368&fl=progressive&q=50&fm=jpg)
Intermediate
Leverage in-store promotion to convert customers
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![social-media-ads](https://images.ctfassets.net/y6oq7udscnj8/4pFzwAtEuNo2j0rdRhJauZ/217415f206f67959c7a93595d2773558/undraw_contact_Social_media_ads.jpg?w=592&h=368&fl=progressive&q=50&fm=jpg)
Advanced
Make the most of social media ads
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![social-media-contests](https://images.ctfassets.net/y6oq7udscnj8/7UEbfg91jpE9ckJdQo5X1/347f733adcd542737abdd3853f6be752/undraw_contact_Social_media_contests.jpg?w=592&h=368&fl=progressive&q=50&fm=jpg)
Intermediate
Launch appealing social media contests
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![email-sign-up-offers](https://images.ctfassets.net/y6oq7udscnj8/2LeTjjPS8b3W8IuQz7EZY9/ca723d49b97fcd8c59c58762be52e8ab/undraw_contact_Exclusive_discounts_option2.jpg?w=592&h=368&fl=progressive&q=50&fm=jpg)
Beginner
Provide email sign up offers to your subscribers
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![support-channels](https://images.ctfassets.net/y6oq7udscnj8/gJ6TROuDlrnhSVr15yJxi/7fe1d67a05e75602bae0459382cca48f/undraw_contact_Support_channels.jpg?w=592&h=368&fl=progressive&q=50&fm=jpg)
Intermediate
Promote your newsletter over support channels
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