Playbook
Improve your email design
Creating great email content is essential, but content goes hand-in-hand with email design. Find tactics to improve the design of your emails and better convert users.
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Difficulty:
Beginner
Intermediate
Advanced
![email-safe-fonts](https://images.ctfassets.net/y6oq7udscnj8/24DIikz8MASsDe1SEG0btW/e7c91ee7f08437ee24f9a48f7c55a4b8/Thumbnails_design_fallback_web_safe_fonts.jpg?w=592&h=368&fl=progressive&q=50&fm=jpg)
Advanced
Set up fallback email safe fonts
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![email-components](https://images.ctfassets.net/y6oq7udscnj8/1D3KgdcPEenygoVgA5c3E1/8f8ac00a7f34eebc754d793ad8d1456a/Thumbnails_design_email_components.jpg?w=592&h=368&fl=progressive&q=50&fm=jpg)
Intermediate
Create a library of email components
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![interactive-content](https://images.ctfassets.net/y6oq7udscnj8/4G0piF5dORn67WYIFGRR4M/eaa6eb3237a66c142c73a27cf0f6de7a/Thumbnails_design_interactive_content.jpg?w=592&h=368&fl=progressive&q=50&fm=jpg)
Advanced
Insert interactive content within your emails
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![transactional-emails](https://images.ctfassets.net/y6oq7udscnj8/v4ezpm03iGhipl4PvCztI/0a6a0d27610f32145fb735c4b3ab0c02/Thumbnails_design_transactional_emails.jpg?w=592&h=368&fl=progressive&q=50&fm=jpg)
Intermediate
Do not neglect transactional emails
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![email-accessibility](https://images.ctfassets.net/y6oq7udscnj8/tZb6cvmg65ryBFxPFOhqz/c0facb9bfdddd114dcd5d5c1050c549c/TACTIC_DESIGN_ACCESSIBILITY__2___1_.jpg?w=592&h=368&fl=progressive&q=50&fm=jpg)
Advanced
Get email accessibility right
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![email-responsive-design](https://images.ctfassets.net/y6oq7udscnj8/3fKMwqHT3lCMmwtkCLGehi/8abd1250140daa2efa920f9c30df55d7/Thumbnails_design_responsive_design.jpg?w=592&h=368&fl=progressive&q=50&fm=jpg)
Intermediate
Adapt display on all devices with email responsive design
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![email-collaboration](https://images.ctfassets.net/y6oq7udscnj8/4ef8rZret7bdApcBNjrxNO/c2c071b4ec6257fa9b7dfe53b814ded5/Thumbnails_design_collaboration.jpg?w=592&h=368&fl=progressive&q=50&fm=jpg)
Beginner
Work faster with email collaboration
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![email-builder](https://images.ctfassets.net/y6oq7udscnj8/4hQPubrO8vH10MnQaF5zgQ/4bb59f50c580735c55de7fb83bc7518f/Thumbnails_deliv_textimageratio.jpg?w=592&h=368&fl=progressive&q=50&fm=jpg)
Beginner
Build your emails with a drag-and-drop email builder
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![email-tests](https://images.ctfassets.net/y6oq7udscnj8/1MRZW7jeCaXjYrNPETfrC4/cc090102273bf67d295230e22181950f/Thumbnails_design_email_tests.jpg?w=592&h=368&fl=progressive&q=50&fm=jpg)
Intermediate
Make email tests before sending
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![email-images](https://images.ctfassets.net/y6oq7udscnj8/1ACxVX6Mnh5lKuUuVTqS6g/1856631e7356127bb894fdd069dfa3ab/Thumbnails_design_email_images.jpg?w=592&h=368&fl=progressive&q=50&fm=jpg)
Beginner
Add images to your emails
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