Back to main menu

Playbook

Increase your open rates

Recipients' inboxes are getting more and more cluttered. Find tactics to stand out in these crowded inboxes and increase open rates.

Difficulty:

Beginner

Intermediate

Advanced

email-ab-testing

Advanced

Use email A/B testing to test your pre-open elements

Learn More

email-segmentation

Advanced

Better target your contacts with email segmentation

Learn More

best-time-to-send-email

Intermediate

Make sure to find the best time to send emails

Learn More

double-opt-in

Intermediate

Implement a double opt-in process to confirm interest

Learn More

buying-email-marketing-lists

Beginner

Avoid buying email marketing lists

Learn More

email-subject-lines

Beginner

Write effective email subject lines

Learn More

email-preheader

Beginner

Make the most of your email preheader

Learn More

email-sender

Beginner

Gain trust with recognizable email sender information

Learn More

email-list-hygiene

Intermediate

Maintain your email list hygiene

Learn More

email-marketing-statistics

Intermediate

Track your email marketing statistics

Learn More

Lightbulb icon

Have tactic ideas? Submit a tactic!

Want to know more about how you can apply these email growth tactics to your business? 

CTA icon