Playbook
Increase your open rates
Recipients' inboxes are getting more and more cluttered. Find tactics to stand out in these crowded inboxes and increase open rates.
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Difficulty:
Beginner
Intermediate
Advanced
![email-ab-testing](https://images.ctfassets.net/y6oq7udscnj8/3v7wwezwfYu4bJTSKoFc1X/9d8a8c6587670000fc47886d0b6c3e42/Thumbnails_open_abtest_copy.png?w=592&h=368&q=50&fm=png)
Advanced
Use email A/B testing to test your pre-open elements
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![email-segmentation](https://images.ctfassets.net/y6oq7udscnj8/3NdEzrHbZJmfOAUNwC2R9h/5115266b76d5b8a76d991d2354dc0ae1/Thumbnails_open_contact_list_segmentation_copy.png?w=592&h=368&q=50&fm=png)
Advanced
Better target your contacts with email segmentation
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![best-time-to-send-email](https://images.ctfassets.net/y6oq7udscnj8/76lKiFn1vE0NslJzpWp7Mj/6410812b037bdff9a5c74ff9e24dc38f/Thumbnails_open_sending_time_copy.png?w=592&h=368&q=50&fm=png)
Intermediate
Make sure to find the best time to send emails
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![double-opt-in](https://images.ctfassets.net/y6oq7udscnj8/6hOlJ8wZWwNg0CTAwmvZFt/81e74d59b3d52a2a8ab822a5559eee5e/Thumbnails_open_Double_opt-in_process_Copy.png?w=592&h=368&q=50&fm=png)
Intermediate
Implement a double opt-in process to confirm interest
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![buying-email-marketing-lists](https://images.ctfassets.net/y6oq7udscnj8/Ql9E4itpjusfyMUTwws8m/ae6620935577dbf0fd237fcc5478f024/Thumbnails_open_Third-party_contact_lists_Copy.png?w=592&h=368&q=50&fm=png)
Beginner
Avoid buying email marketing lists
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![email-subject-lines](https://images.ctfassets.net/y6oq7udscnj8/6xOtAsJL5Xt2IlLrK7Ri4I/1ec5fbb25c4c003b2c7885f4ad5cdf10/Thumbnails_deliv_additional_option1.png?w=592&h=368&q=50&fm=png)
Beginner
Write effective email subject lines
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![email-preheader](https://images.ctfassets.net/y6oq7udscnj8/GgxXn43mKZOoRfDmfM8Ad/a2e90ed921c47851f3f2a6df4d2250a0/Thumbnails_open_Subject_line_length__Copy.png?w=592&h=368&q=50&fm=png)
Beginner
Make the most of your email preheader
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![email-sender](https://images.ctfassets.net/y6oq7udscnj8/1yJjv9OIcd0sm6R9WXKjNL/0b7926a5f7501bb5ba3af36cc41aa3df/Thumbnails_open_Sender_address_and_name_option_2_Copy.png?w=592&h=368&q=50&fm=png)
Beginner
Gain trust with recognizable email sender information
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![email-list-hygiene](https://images.ctfassets.net/y6oq7udscnj8/6HCaB9UJixwYSW1XYqfHeT/aa3ef89810412e9efe7d4a212ef0a3a1/Thumbnails_open_Third-party_contact_lists_option_3_Copy.png?w=592&h=368&q=50&fm=png)
Intermediate
Maintain your email list hygiene
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![email-marketing-statistics](https://images.ctfassets.net/y6oq7udscnj8/46hzymEWue0AOk4Wfsmwpb/f6bbd17cd43ac591ca6c690bce016759/Thumbnails_open_Email_statistics_Copy.png?w=592&h=368&q=50&fm=png)
Intermediate
Track your email marketing statistics
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