B2B

Business-to-business (B2B) transactions involve one business selling goods or services to another business, enabling it to function smoothly in its day-to-day operations. These include companies that sell software-as-a-service (SaaS), suppliers, and marketing organizations. Although the B2B model only involves businesses working together and doesn’t directly target consumers, consumer relations are still a pivotal part of the transaction, providing incentives for businesses to collaborate.

B2B organizations, when dealing with consumers, should leverage email marketing campaigns to periodically remind consumers of the companies and their products and services, creating opportunities to drive traffic to the website and retain customers.