Brand ambassador

A brand ambassador acts as the face of a brand. Companies hire them to market products or services via word-of-mouth and influencer or online marketing. They’re typically public figures who have a strong network, large following, and reputable public image. Brand ambassadors are often present at product launches and the brand’s events, share reviews to demonstrate a new product, and create engaging content to promote the product.

Think of most major athletes. They’re sponsored by and selected to represent brands because of their athletic ability and embodiment of a brand’s core values, which then positively reflects on the company.