Glossary
Email marketing terms
Stay current and expand your digital marketing knowledge with our list of common email marketing terms.
No result
Brand identity
Brand identity is the overall impression of a company’s personality, values, voice, and USP (unique selling point). A brand identity design uses elements like logos, web pages, packaging, and more to convey a company’s voice and tone. It’s generally confused with brand image, but brand image is the overall impression of a company among its consumers. Brand identity focuses on the attributes a brand seeks to convey.
Previous term
Brand ambassador
Next term
Branded email