Glossary
Email marketing terms
Stay current and expand your digital marketing knowledge with our list of common email marketing terms.
Home
The Mailjet Resource Center
Glossary of Email Terms
Content Marketing Strategy – Glossary of Email Terms
No result
Content marketing strategy
A content marketing strategy uses various forms of media – like videos, podcasts, or blogs – to help a company reach sales targets and increase conversions. This content aims to generate curiosity or introduce potential customers to a brand. Companies tailor their content marketing strategies by thoroughly researching and understanding their target audience, but they must first have a framework in place to optimize their strategies and achieve their desired results.
Some email marketers use a content marketing strategy template as a starting point. This provides them an outline of different areas like the target audience (demographic- or psychographic-based segmentation), types of content used (static posts or animated images), and brand voice.
Previous term
Content marketing
Next term
Conversion percentage