Glossary
Email marketing terms
Stay current and expand your digital marketing knowledge with our list of common email marketing terms.
Home
The Mailjet Resource Center
Glossary of Email Terms
Conversion Percentage – Glossary of Email Terms
No result
Conversion percentage
A conversion percentage is the proportion of users taking action on a website. It’s expressed as a percentage and accounts for the total number of users who made a purchase divided by the total number of website visits, multiplied by 100. Here’s how:
(Total number of consumers / Total number of website visits) * 100 = Conversion percentage
For example, if 100,000 recipients visit a website in one month and 2,000 buy a product or service, the conversion percentage will be 2%.
(2,000 / 100,000) * 100 = 2%
While the average conversion percentage differs by year and country, companies often optimize them for maximum turnover through a homepage, a pricing page, and mainly, a blog.
Previous term
Content marketing strategy
Next term
Convert