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Glossary

Email marketing terms

Stay current and expand your digital marketing knowledge with our list of common email marketing terms.

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Direct mail marketing

Direct mail marketing seeks to persuade existing and potential customers to make a purchase with mailed materials, like postcards, flyers, and catalogs. When combined with digital marketing strategies, direct mail marketing helps reach a wider audience, appealing to consumers of all demographics. This also creates a lasting impression on consumers, helping the company stay fresh in consumers’ memory and boost its brand awareness.