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Glossary

Lost in all the marketing jargon? Find definitions for common email and digital marketing terms and learn more with our related resources.

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Glossary of Email Terms

Email Glossary

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Featured snippet

A featured snippet is a brief piece of text at the top of Google search results page (SERP). Its purpose is to provide users with a quick answer to their search query, and could be in the form of a table, definition box, unordered list, and ordered list.

Four Ps of Marketing

The four Ps of marketing – product, price, place, and promotion – are the primary factors of product or service promotion. Together, they form the marketing mix. Brands leverage the four Ps to create a marketing plan before launching a product.