Glossary

Email newsletters market a company’s products and services, driving sales and building brand awareness. They’re also an excellent way to maintain customer relationships.

Nonprofit marketing involves tactics like email marketing, content marketing, and social media to appeal to people to make donations. Nonprofit organizations use this marketing technique to urge people to become a member or volunteer. Through this, they build up on their cause and work toward a brighter future.

A nurture email is sent to recipients based on their behavior toward a product. It informs them about the product’s particular benefits and directs them along their unique brand journey, encouraging them to buy the product. It also works to maintain and improve customer relationships and their loyalty toward a brand by periodically reminding them of the brand and its products.