Press release

A press release is an official document that companies and corporations use to inform the public and media about newsworthy events such as product and service launches. It’s generally rolled out by a company’s Public Relations department.

In email marketing, a press release helps professionals share news about a new product or service and make recipients aware of its USPs. This helps the target audience better understand what sets the company apart from its competitors, driving conversions, sales, and brand awareness.