Glossary
Email marketing terms
Stay current and expand your digital marketing knowledge with our list of common email marketing terms.
Home
The Mailjet Resource Center
Glossary of Email Terms
Promotional Strategy – Glossary of Email Terms
No result
Promotional strategy
A promotional strategy seeks to increase company sales through specific marketing tactics that build brand awareness and create loyal customers.
Email marketers can opt for one of five promotional strategies: content marketing, event sponsorships, social media, email marketing, and coupons. Each of these helps generate interest and increase website visits. These marketing plans involve a budget, a target audience, and a particular plan of action.
Previous term
Promotional plan
Next term
Psychographics