Glossary

A target audience is the group of consumers most likely to buy a product or service. Companies determine target audiences by thoroughly researching customers and segment them based on demographics, geographic location, and peculiar attributes. While one group may prefer healthy food at a reduced price, the other could ask for flavorful meals without worrying about the cost. This helps marketers personalize and tailor marketing materials and newsletters to meet recipients’ needs and expectations.

A target market is a particular segment of consumers who are most likely to purchase a product or service because of their individual qualities, like interests, attitudes, and behavior. Companies segment target markets based on the demographic, geographic, psychographic, and behavioral criteria, allowing them to better understand potential customers and personalize marketing messages.

A tracking pixel is a 1x1 pixel graphic that records user actions, website visits, conversions, and more on a webpage. This data allows companies to optimize their upcoming email marketing campaigns, improve conversion rates, and build an extensive customer base. Although it’s similar in functionality to a cookie, a tracking pixel has unique attributes like the ability to move from device to device. The different types of tracking pixels are conversion, retargeting, and Facebook. Each category provides vital information on user behaviors.