Glossary
Email marketing terms
Stay current and expand your digital marketing knowledge with our list of common email marketing terms.
Home
The Mailjet Resource Center
Glossary of Email Terms
Unique Selling Proposition – Glossary of Email Terms
No result
Unique selling proposition (USP)
A unique selling point (USP), also called a unique selling proposition, is the essence of what makes a company’s product or service better than its competitors. In online marketing, communicating USPs clearly and quickly is one of the key elements to drive conversions, as an appealing USP concisely describes a brand’s exclusive qualities and is the purchase-making factor for many customers. If the USP isn’t as captivating, they’ll skip, resulting in the brand losing out on a sale.
Email marketing professionals write a USP by analyzing competitors and their USPs to assess their own brands and unique qualities.
Previous term
Tracking pixel
Next term
Unsubscribe link