Glossary

A VIP marketing strategy rewards long-term customers with special discounts and perks, increases brand awareness, and helps build customer loyalty. While the abbreviation VIP means very important person, it depends on the context. In the world of email marketing, VIPs are repeat customers who constantly buy from and engage with a brand.

Variables (for personalization) are fields email marketers can adjust based on user data like name, website, contact details, email address, location, and unique attributes, like their interests, buying history, and preferences. Companies use these in marketing emails to add a personal touch and enhance the user experience.