Glossary
Email marketing terms
Stay current and expand your digital marketing knowledge with our list of common email marketing terms.
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WYSIWYG editor
A What You See Is What You Get (WYSIWYG) editor, is an editing software that allows users to edit content on a website and check the preview simultaneously. This eliminates the need to experiment with different HyperText Markup Language (HTML) and Cascading Style Sheet (CSS) codes.
Traditionally, editors were required to open a preview window after saving their changes to review their updates. However, a WYSIWYG editor has simplified the entire process by letting designers watch their changes in real-time.
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Variables (for personalization)
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Welcome email